Cross Cultural Consulting     

CHINA

For many of us in the Western world, China has always been a place that fascinates and intrigues us. We are familiar with images of the Great Wall and the Forbidden City.  With a land area similar to the US, China has many treasures for a the discerning traveler, from the Terra Cotta warriors at Xi'an to the beauty of  Huangshan, where the Sea of Clouds has inspired poets, painters and Emperors - not to mention visitors - for thousands of years. 

China has a recorded history tracing back for more than four thousand years, and a rich culture that has survived many periods of turmoil to emerge as one of the most dynamic economies on the planet.

It has the fastest growing markets for luxury cars, imported goods, automobiles, and all manner of electronic and other consumer goods.

Actions taken by the central government have basically capped population growth, but with 1.3 billion people in a growth economy, it represents a unique opportunity, not just for enterprising Chinese, but also for western firms looking to expand into this market.

To say that the market is dynamic is almost like saying it is large.  An understatement that cannot hope to encompass the complexities of the market and the issues in doing business there.

The culture is different to American, British or European culture in many ways, and investing in a custom program to explain who the Chinese are and how they do business would be wise.  EMD can customize a program to cover your particular industry or market.

If you plan to send people to China to open business channels, you would be well advised to undertake a Cross Cultural Seminar.  

It is also essential to understand that doing business in China is very much about relationships and while most Chinese are incredibly friendly, they are also very shrewd negotiators.   

Issues of intellectual property must be carefully thought through and lengthy contracts drawn up in the US are not the solution.  The answer, like most issues in China, require a little more forethought and planning.  No company wants to see its products being offered for sale through the "alternative distribution channel". 

C³  The Key to Success in a Multi-Cultural World ^™

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